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News Release
02.Sep.2024

HERALBONY Expands into Europe with the Opening of a New Paris Subsidiary

Marie Oshioka Appointed as CEO, Focusing on Licensing Partnerships with Local Businesses

Morioka, Japan – July 2024 – HERALBONY Co., Ltd. (Headquarters: Morioka, Iwate Prefecture; Co-CEOs: Takaya Matsuda and Fumito Matsuda) is pleased to announce the establishment of its new subsidiary, HERALBONY EUROPE, in Paris, France. Marie Oshioka, currently COO of HERALBONY, has been appointed as CEO of HERALBONY EUROPE. The subsidiary will officially commence operations in September 2024, based at Station F, the world’s largest startup campus. To mark this significant milestone, HERALBONY will debut its first-ever exhibition outside of Japan during Paris Fashion Week, scheduled from September 23 to October 1, 2024.

Operations will begin at “Station F”, the world’s largest startup campus

Fom Left: HERALBONY Co-CEO Takaya Matsuda, HERALBONY EUROPE CGO Megumi Kobayashi, HERALBONY EUROPE CEO Marie Oshioka

HERALBONY EUROPE will establish its base of operations at Station F in Paris, France, starting in September. With a collection of over 2,000 unique artworks by the exceptional artists, the company will concentrate on building B2B licensing partnerships with European businesses. Additionally, HERALBONY will actively pursue new contracts with international artists, further expanding its global creative network.

■Marie Oshioka, CEO of HERALBONY EUROPE

Since joining as COO last fall, I have had the privilege of working alongside individuals who share our mission: “Radiate Your Color.” Throughout this journey, we have received numerous recognitions worldwide, and in May 2024, we had the honor of showcasing HERALBONY’s philosophy and products at Viva Technology in Paris. I was deeply moved by the positive feedback we received, with many noting that our mission is “a vital initiative highlighting what it means to be human, particularly in a world dominated by AI and technology.” This experience has only strengthened my belief in the universal nature of our mission and the power of art and creativity to transcend boundaries. As we establish our base in Paris and embark on this exciting new chapter across Europe, I look forward to collaborating with local artists and growing the HERALBONY community. Your continued support will be invaluable as we navigate this next phase of our journey.

■Megumi Kobayashi, CGO of HERALBONY EUROPE

From the moment I first visited France with HERALBONY in May 2023, I have been enthralled by the limitless potential of our mission in Europe. Each interaction with welfare facilities and businesses across the continent has only deepened my confidence and excitement about the incredible opportunities that lie ahead. In the vibrant cities of France and the Netherlands, where cafés employing people with disabilities are seamlessly integrated into the heart of urban life, I saw a powerful glimpse of the world we’ve been striving to build. Local artists and welfare organizations see HERALBONY as an exciting new bridge for artists with disabilities, while businesses view us as a bold, innovative force in diversity and inclusion. As we prepare to launch HERALBONY as a global platform that connects artists with disabilities and society, we are excited to take on this new challenge starting from Europe and France.

■Comment from Takaya and Fumito Matsuda, Co-CEOs of HERALBONY

HERALBONY will be embarking on a Second Venture

It is not

“despite” being from Iwate,

Or “despite” being Asian,

Or “despite” the disabilities.

 

It is in fact

“Because” we are from Iwate.

“Because” we are Asian.

“Because” of the disabilities.

 

This challenge will be as bold and moving as a great film.

We are ready to meet the world – now is the time to Radiate Your Colors.