Collaboration

The Epos Card features the artwork of artists with intelectual disabilities on its face. The company will pay 0.1% of the amount spent on the card and 1,000 yen for each new cardholder to the artist or welfare organization through HERALBONY. This card is popular especially among the younger generation.

Created in-flight experiences in which customers meet extra-ordinary arts through the economy class meal sleeves and business class amenity pouches. Contributed to the improvement of brand loyalty to the JAL brand by customers.

At Hankyu Umeda Main Store, we introduced an installation in the employee back areas that features art by distinctive artists associated with store messages, designed to spark employees’ playfulness alongside our store message advertising.

This collaboration highlights the concept of IRODORI, which means colorfulness, which breaks the preconceptions of snowboarding and opens up a new world, and conveys the message of DE&I.

Collaboration with "Nagasawa COFFEE" in Morioka City, which is loved by fans all over the world. The coffee is served with the artwork to enrich the experience, and a portion of the sales is returned to the artist.

The collaboration began with a project celebrating the centennial of the unified name "Tile", offering products that incorporate artwork into daily life.

Under the theme "Creatively Beyond Writing," distinctive art adorned the "FriXion Ball Knock Zone," embodying the Pilot Group's purpose of "Our Creations Inspire Creativity."

For Unilever Japan’s office renovation marking its 60th anniversary, we incorporated art from HERALBONY’s unique artists to create an engaging office environment. The original art and its stories act as symbols reflecting back on the company’s purpose.

Mixture of community-activated art and community development project that reimagines the "temporary fencing" protecting the construction site as a canvas for a limited time "museum".

We produced two artwork decorations in Tokyo Station of the Tokaido Shinkansen Line. The artwork conveys a message of enjoyment of travel to a diverse range of customers.

Directed the comprehensive planning and design of the new business 'Yu-ten' located within the city hall, aimed at improving wages for people with disabilities and creating new interactions between local residents and people with disabilities.

Developed key visuals, landing pages, etc. to promote the Heralbony card in collaboration with MARUI

An original movie that conveys JAL and HERALBONY's thoughts on co-creation as content for distribution in JAL's in-flight entertainment.

Wrapped the IoT smart trash bin 'SmaGO' in art by distinctive artists. The design changes seasonally, unfolding as the 'Smart Action Project' that beautifies the city with art while protecting the environment.

Collaborated with unique artists for each of the ten corporate colors to create the symbol mark 'K', born alongside Kodansha’s brand purpose "Inspire Impossible Stories."

A special drip bag to be distributed as a New Year's gift, adorned with artwork used for the interior of Prologis Park Morioka, which was completed in 2023.