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About

Our goal is to change the image of "disability" and create a new culture.

Mission

Radiate Your Color

The term "disabilities"
can refer to a multitude of
unique qualities.

To some it could mean rich sensitiveness
to others their skillful hands,
bold creativity, or extreme concentration.
Being “different” only opens countless doors to
endless possibilities.

We aspire to overcome prejudgments and
so-called common sense that divide the worlds
around us and will continue to showcase
these radiant talents in every way possible.

We aim to introduce a whole new culture to
the world, using welfare as our strong foothold.

Company Profile

Compapny Name
HERALBONY Co., Ltd.
Establishment
24, July 2018
CEO
Takaya Matsuda , Fumito Matsuda
Head Office
2-38 Kaiunbashi-Dori, Morioka City, Iwate Prefecture, Japan 020-0026, @HOMEDELUX Building 4F
Tokyo Office
2-5-16 Ginza, Chuo-ku, Tokyo, Japan 104-0061, GINTOMI Building 2F, 3F, 4F (Reception 2F)
Shareholders
MPower Partners Fund L.P.
Kamakura Investment Trust Co., Ltd.
D2C&Co. Inc.
JR East Startup Co., Ltd.
Iwagin Jigyo Souzou Capital Co.,Ltd.
Social Innovation and Investment Foundation

Gallery / Store

Board Members / Officers

Takaya Matsuda

Co-CEO

After honing his skills as a planner at Orange and Partners, a creative firm led by Kundo Koyama, Takaya Matsuda embarked on his own entrepreneurial journey. Together with his twin brother, Fumito Matsuda, he co-founded HERALBONY, a company named after a mysterious phrase penned by their older brother, Shota, during his elementary school years. With the mission statement "Radiate Your Color", HERALBONY strives to redefine culture through innovation rooted in social welfare. As the company’s creative director, Takaya plays a pivotal role in crafting the bold and vibrant identity of the brand. Based in Tokyo, he is the younger of the Matsuda twins. Takaya was honored as one of Forbes JAPAN's "Culture-preneurs 30," recognizing trailblazers reshaping cultural industries. He also serves as a board member of the nonprofit organization Neurodiversity.
Takaya is the author of the book "Radiate Your Color: How HERALBONY is Transforming the World Through Welfare and Art."

Fumito Matsuda

Co-CEO

With a background in civil engineering, Fumito Matsuda dedicated his early career to rebuilding disaster-stricken areas. He later joined forces with his twin brother, Takaya Matsuda, to co-found HERALBONY, a company inspired by a mysterious phrase written by their older brother, Shota, during his elementary school years. Guided by the mission statement "Radiate Your Color", Fumito oversees HERALBONY’s domestic operations, with a particular focus on projects in Iwate Prefecture. His leadership is pivotal in advancing the company’s vision of pioneering new cultural landscapes through social welfare initiatives. Based in Iwate, Fumito is the elder of the Matsuda twins. Like his brother, he was recognized by Forbes JAPAN as one of the "Culture-preneurs 30," celebrating entrepreneurs shaping the future of culture.
Fumito is also the co-author of the book "Radiate Your Color: How HERALBONY is Transforming the World Through Welfare and Art.

Hideaki Sone

COO

After earning a master's degree in Architecture from the University of Tokyo, Hideaki launched his career at McKinsey & Company. He later joined Rakuten, Inc., where he gained extensive expertise in sales, e-commerce, M&A, and group-wide strategy. In 2015, he became a Director at Lancers, overseeing corporate strategy, finance, M&A, alliance, business development, public relations, human resources, etc. In 2024, Hideaki joined HERALBONY and became Chief Operating Officer (COO).

Hiromi Kurosawa

CAO (Chief Art Officer)

After graduating from Boston University, Hiromi Kurosawa began her career at the Mito Art Museum and the Sogetsu Art Museum. In 2003, she joined the preparatory team for the opening of the 21st Century Museum of Contemporary Art, Kanazawa, where she served as a curator for 18 years. During her tenure, she curated numerous exhibitions featuring prominent contemporary artists, including Olafur Eliasson and Do Ho Suh, and played a key role in architectural planning and commissioning new works. She was also instrumental in shaping the museum's collection and developing educational and public engagement programs.
In addition to her work in Kanazawa, Kurosawa served as chief curator for City Net Asia (Seoul, 2011) and OpenArt(Sweden, 2017). She joined HERALBONY as a project advisor in July 2022 and will assume the newly established position of Chief Art Officer (CAO) in April 2025.

Marie Oshioka

HERALBONY EUROPE CEO

Marie joined the Ministry of Economy, Trade and Industry in 2009. After acquiring an MBA from the Wharton School, University of Pennsylvania, she was involved in business strategy at McKinsey & Company. Marie also worked for a fintech company, Money Forward Inc., as the Head of IR. In 2024 she was appointed CEO of HERALBONY EUROPE.

Miwa Seki

External Director

Miwa is a former Japanese growth equity portfolio manager with Clay Finlay, and she previously worked in investment banking for Morgan Stanley. She has translated over 50 business/entrepreneurship publications, and is also an associate professor of Kyorin University. Miwa earned an MBA from Harvard Business School and a BA from Keio University.

Kouzo Eguchi

External Director

Kouzo has extensive experience in taking companies public, including his role as CFO at Anicom Holdings, leading to its listing on the Tokyo Stock Exchange Mothers in 2010 and the first section in 2014. As a co-founder of p-ban.com, he guided the company to a Mothers listing in 2017 and the first section in 2019. He also served as an auditor at Surara Net, contributing to its Mothers listing in 2017. In September 2020, he joined Kamakura Investment Management Co.,Ltd. launching the "Emergence of Buds Fund" to accelerate social transition.

Masataka Matsumoto

External Director

Masataka launched PIM Corporation in 1999, leading the company as CEO until its merger with Yahoo! Japan in 2000. As General Manager of Yahoo! Japan, he oversaw strategic investments and the launch of a number of new JVs and partnerships. He had also led Yahoo!'s new business development as Chief Incubation Officer since 2011. He co-founded WiL in 2013.

Advisors

Akihiko Nagata

Executive Advisor

Akihiko Nagata served as a director of Euglena Co., Ltd. from its pre-IPO phase, overseeing business strategy, M&A, fundraising, capital alliances, public relations, investor relations, and administrative departments. He became CEO of the company in 2021, where he executed all business operations. His tenure as CEO was marked by rebranding for the extension of healthy life expectancy, developing biofuels for a carbon-free society, and designing systems to integrate teenagers into management, thereby promoting next-generation leadership. He stepped down in 2024. Drawing on his experience with fundraising prior to Euglena's public listing, he established Real Tech Holdings Co.,Ltd., aimed at creating a supportive investment environment for research and development-driven ventures in Japan. He continues to serve as the head of the fund.

Reiko Seki (Kamata)

Executive Director

Spent the childhood in Japan, UK and in Los Angeles. Joined Mitsui Sumitomo Trust Bank after graduating university. Moved to Fidelity Investments after marriage and continued working as full-timer while having a first child. Having faced challenges of balancing work and raising a child in a financial industry, lead to join Harry Winston. During the 12-years at HW, handled a wide range of responsibilities, including HR, general affairs, legal, and store openings. Thereafter, worked at various luxury brands such as Cartier, VERTU, and DIOR, involved in store development and retail. By completing the mission of raising 3 children, joined HERALBONY with the desire to return the blessing back to society, utilizing the past experience and expertise.

Kentaro Kasama

Art Producer

CEO of Arts & Brands Inc. and Business Design Advisor for Forbes JAPAN. After graduating from the Faculty of Economics at the University of Tokyo, he joined DENTSU INC., where he started his career in Marketing and Account Division before consistently being part of Planning Sections from 2001. As an integrated planner and creative director, he handled a wide range of clients' projects in various industries, covering everything from strategy to output in corporate and brand marketing and branding. In 2021, he became independent and since then has been engaged in consulting and planning of branding and strategic PR for clients. He also develops cross-disciplinary activities themed around connecting art and business with various partners. In November 2021, he joined Heralbony, influenced by the enthusiastic invitation of Takaya Matsuda (Co-CEO of Heralbony). As one of the advisors, he leverages his experience and network, mainly supporting the account department.

Awards

  • ICC KYOTO 2024
    カタパルト・グランプリ

  • Forbes. 30 UNDER 30 JAPAN

  • PEN CREATORS AWARD 2021

  • 第3回日本オープン
    イノベーション大賞

  • ACCグランプリ PR部門

  • NEXT LEADERS 2022

  • 日本スタートアップ大賞 2022

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